MIGHTYKILLERS®

Travel

SAN FRANCISCO

POINT

Travel.Comment

The California coast line is something else...

Throughout all my years of living on the west coast, I can’t seem to get enough of what it has to offer. From the mystical Redwood forest to the scenic HWY 1 shoreline, the west coast has it all. And Point Reyes is no exception to that. 

Recently, I took a trip through this national park to just get out of the house. I didn't have any where in particular that I wanted to go, nor did I have a time schedule I needed to meet. It was relaxing to wander around with no agenda on what would end up being an epic day. The afternoon sky was bright blue without a cloud in sight, this might sound like a picnic in the park, but for a photographer it’s exactly the opposite. Shitty light conditions like this tend to make pictures blown out and boring, but these are the challenges I always look for. Always testing yourself in a multitude of different environments is what pushes you past your comfort zone. 

But sometimes even I get frustrated and stop shooting. I think its natural to take a break and even refreshing at times. Always stressing about getting that perfect shot is not what shooting means to me. When I’m able to put down the camera  and soak in the views is when I can truly begin to appreciate everything. You begin to reflect on everything thats going on in your life; all the good and the bad. You appreciate all of the positive things you may have otherwise overlooked when something has you down. It’s these moments that I remember the most when I look back on all my adventures. The pictures are always an added bonus. 

CREATIVE COLLABORATION

Events, Lifestyle, Travel.Comment

It's rare these days to come across a company that truly believes in your vision, let alone is wiling to help you achieve that vision. Typically if there is no monetary return than the likelihood of a helping hand is slim. However, like with most things there are certain exceptions to this case, and Duarte Inc. is a prime example of that exception. Having built a reputation as masters in the art of visual storytelling, Duarte has become a powerhouse with a client list ranging from ESPN , former Vice-President Al Gore, Shiseido, and many moreIt's an honor to have such dope mentors guide us as we find our own voice within visual story telling. 

At first we had trouble trying to decided which MIGHTYKILLERS story we wanted to represent. We wanted to include all aspects of the brand our audience has come to know and love, but at the same time we also wanted to shed some light on things you may not of known before. We wanted this story to not only be a reflection of our past but also a look into what we have planned for the future. Simply put, like a pair of Royal Jordan 1's this story needed to be timeless. 

This creative collaboration didn't simply happen over night, but after many months of office meetings and countless emails we decided on our final story. Through trial and error, what seemed like disagreements at the time were just the opposite; instead healthy creative criticism on both sides. As a creative, its easy for constructive criticism to be perceived as a negative insight; however, its the true creatives that look at this criticism as a positive and a chance for growth. 

Stay tuned.